The rate at which customers or users stop using a product or cancel their subscription over a period of time.
Churn is the mirror image of retention. Poor onboarding is a common cause: users who never reach value in their first days are much more likely to leave.
Improving activation, in-app guidance and customer education are some of the most direct ways SaaS companies reduce early churn.
Example: If 200 of 4,000 customers cancel in a quarter, quarterly churn is 5%.
In-app and mobile onboarding experiences for product-led teams.
No-code, native-looking in-app experiences.
Highly customisable in-app tours, tooltips and microsurveys.
All 10 templates in one download: RFP, scoring sheet, business case, rollout plan, scorecard and more. Editable Word and Excel files.
