Content that earns attention and keeps trust
Sponsor a guide, a newsletter issue or a free resource that teams choosing adoption software will actually use. Everything is labelled, accurate and written to be useful first.
Choose how you want to show up
Each format puts your expertise in front of people researching adoption, onboarding and customer education software.
Sponsored guide
An in-depth, genuinely useful article on a topic your buyers care about, published on the blog and labelled as sponsored.
- 1,200–2,000 words
- Written by our editors with your input, or edited from your draft
- Cover image, takeaways and FAQs like every guide
- Promoted in the newsletter
Newsletter sponsorship
A clearly marked sponsor slot in the Adoption Brief, our monthly email for onboarding, enablement and customer education teams.
- One sponsor per issue
- Short headline, two sentences and a link
- Optional logo
- UTM-tracked link
Co-branded resource
A practical template, checklist or report built with you and offered as a free download, with your brand alongside ours.
- Built on our template style
- Download form that asks visitors for consent to hear from you
- Featured on resource pages
- Leads shared only with consent
Premium partner
A quarterly bundle for vendors who want a steady presence: featured listing, sponsored content and homepage visibility together.
- Everything in Featured
- One sponsored article per quarter
- Homepage placement
- Newsletter sponsorship slot
- Lead forms sent to your sales team, with visitor consent
Topics our readers respond to
Readers are practitioners: IT, L&D, product, customer success and enablement teams. Content that helps them do their job performs best.
Rollout playbooks
Step-by-step guides for launching software, with templates readers can reuse.
Data and benchmarks
Original research from your platform, such as adoption or completion benchmarks.
Customer stories
A real rollout told with numbers your customer has approved.
Buyer checklists
What to look for when choosing a tool, written fairly about the whole category.
How-to and best practice
Practical advice that helps readers whether or not they buy your product.
Trends and explainers
Plain-English explainers on new approaches, such as AI in digital adoption.
Sponsored, not secret
Clear rules protect readers, and they are why sponsored content here gets read rather than skipped.
Always
- Every sponsored piece is labelled “Sponsored” with a disclosure at the top
- Links to your site are marked as sponsored, as search engines require
- You review the draft for factual accuracy before it goes live
- We publish your product name, links and approved claims
Never
- Changes to existing reviews, comparisons or rankings
- Attacks on named competitors or unverifiable claims
- Hidden links, keyword stuffing or content written only for search engines
- Publishing without our final editorial approval
Sponsored articles show a "Sponsored" badge in the header and a disclosure box naming the sponsor before the first paragraph. Read our full disclosure policy.
From brief to published in about four weeks
- Brief
We agree the goal, audience, topic and format in a 30-minute call.
Week 1 - Outline
We send a structure and key points for you to approve.
Week 1–2 - Draft
Our editors write, or edit your draft, in our house style.
Week 2–3 - Your review
You check facts and product details. One round of edits is included.
Week 3 - Publish and promote
It goes live on the blog and in the next newsletter, with tracked links.
Week 4
Own the conversation in your category.
Sponsored content, a newsletter slot and homepage placement in one quarterly plan.
- Everything in Featured
- One sponsored article per quarter
- Homepage placement
- Newsletter sponsorship slot
- Lead forms sent to your sales team, with visitor consent
Tell us what you want to achieve
We'll reply within one business day with topic ideas, available dates and pricing for your format.
Who writes the sponsored article?
Either way works: our editors can write it with input from your team, or we can edit a draft you supply to fit our style. Both are labelled as sponsored.
Will it be clear that the content is sponsored?
Yes. Sponsored pieces carry a “Sponsored” label and a disclosure naming the sponsor at the top, and links to your site are marked as sponsored. Clear labelling protects readers and keeps the content credible.
Can we mention our product?
Yes, where it is relevant and accurate. The most effective sponsored content is useful even to readers who never buy, with your product as a natural example rather than the whole point.
How much does sponsored content cost?
Sponsored guides and newsletter slots are priced per project, depending on format and length. The Premium partner plan ($999/month) includes one sponsored article per quarter, a newsletter slot and homepage placement.
Do you share leads from co-branded resources?
Only with consent. The download form tells visitors the resource is co-branded and asks whether they agree to be contacted by you. We never pass on details from our other forms.
Can you decline a topic?
Yes. We only publish content that is useful to our readers and fits our editorial policy, and we will suggest alternatives if a topic does not fit.