Definition

What is Content authoring?

The work of creating and maintaining in-app guidance, help articles and training content.

Digital adoption

Content authoring explained

Content authors build walkthroughs, tips and help content, usually with a no-code editor. In larger programmes this is a defined role, sometimes certified by the platform vendor.

Authoring is an ongoing cost: guidance must be updated when applications change. Budget time for maintenance, not just initial creation.

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