Learn from people who do the work
Interviews with digital adoption, onboarding and customer education practitioners, and case studies from teams who rolled out the tools in our directory. Every word is approved by the person quoted.
Latest interviews and case studies
Our first interviews are being recorded
We're speaking with adoption leads, enablement managers and customer education teams now. Want to be one of the first? Apply below. It takes two minutes.
Apply to be featuredTwo ways to share your experience
A 30-minute video call (or written answers, if you prefer) about your work, turned into a Q&A article.
- For practitioners, consultants and leaders
- You approve the final text before publishing
- Link to your LinkedIn and an author bio
The story of a rollout, onboarding programme or academy launch, with the results you measured.
- For teams who use a tool in our directory
- Your company signs off every figure
- Can be anonymised if needed
Practitioners take part free, and we never pay for or sell interviews.
- No invented quotes or people
- Vendor-funded stories are labelled Sponsored
- Ask us to update or remove your piece at any time
How it works
- Apply
Tell us about your role and the story you'd like to share.
- We reply within five working days
If it's a fit, we send the questions in advance and book a time.
- Interview or written answers
A 30-minute call, recorded only with your permission, or answers by email.
- You approve the draft
We edit for length and clarity. Nothing is published until you approve it in writing.
- Publish and share
We publish, link to your profile and send you assets to share.
Interview questions
We pick five or six of these, depending on your experience.
- What does your role cover, and how did you get into digital adoption or customer education?Context for readers
- Describe a rollout or programme you are proud of. What was the problem, and what changed?Concrete story, with numbers if you can share them
- How did you choose your tools? What mattered most in the evaluation, and what did you underestimate?Buying advice
- Which metrics do you report to leadership, and how do you prove value?Measurement
- What is the most common mistake you see teams make with in-app guidance or training content?Pitfalls
- How do you keep content up to date when the underlying software changes?Maintenance and governance
- Where is AI genuinely helping your work today, and where is it overhyped?Current trends
- What would you tell someone starting their first adoption programme next month?Advice
What goes into a case study
Industry, size, and the software or product involved.
What wasn’t working, and the cost of leaving it unsolved.
Options considered and why this tool or method was chosen.
Rollout steps, team, timeline and content built.
Measured outcomes, with the baseline and time period.
What they would repeat and what they would do differently.
Apply to be featured
We're looking for people who have run a digital adoption, onboarding, enablement or customer education programme, whatever the tool. Consultants and partners are welcome too.
Work at a software vendor? We publish vendor-supplied customer stories as clearly labelled sponsored content. See advertising options.