Definition

What is Customer education?

Structured training, such as courses, learning paths and certifications, that helps customers and partners become proficient with a product.

Learning & education

Customer education explained

Customer education programmes are often run as an "academy" on a learning platform. They teach concepts and best practice that are hard to convey in a tooltip, and they scale the work of onboarding and customer success teams.

Common goals are faster onboarding, fewer support tickets, higher product usage and better renewal rates.

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