Appcues
In-app and mobile onboarding experiences for product-led teams.
- Category
- Product onboarding & adoption
- Best for
- Product-led SaaS companies with web and mobile apps
- Free plan
- Not listed
- Website
- appcues.com
Overview
Appcues helps product teams create onboarding tours, modals, checklists and mobile flows, and measure how they affect activation and retention.
In short: Appcues is a product onboarding tool best suited to product-led SaaS companies with web and mobile apps. Headline capabilities include No-code flows and checklists, Targeting and segmentation, Experience analytics.
What stands out
Products and capabilities Appcues promotes on appcues.com, checked October 2026.
What product onboarding tools typically include
Use this as a checklist when comparing Appcues with other options in the category.
- Product tours and flows. Multi-step guided experiences that introduce key features at the right moment.
- Onboarding checklists. A short list of meaningful tasks that drives users toward activation.
- In-app messaging. Modals, banners and tooltips for announcements, upgrades and feature launches.
- Surveys and feedback. NPS, microsurveys and feedback widgets inside the product.
- Resource centre. A help hub inside the product linking guides, docs and support.
- Product analytics. Event tracking, funnels and segmentation to measure what works.
Integrations
Apps and tools Appcues names on its website. This is not a complete list; check the vendor for the full catalogue.
Common use cases
Teams usually evaluate product onboarding tools like Appcues for these jobs.
Guide trial users to the "aha" moment faster so more of them buy.
Announce and teach new features to the right users.
Collect in-context feedback and NPS without leaving the product.
Answer common questions inside the product with a resource centre.
Appcues vs alternatives
How Appcues compares with other product onboarding tools, based on our directory data.
| Tool | Best for | Free plan | Highlights |
|---|---|---|---|
| Appcues | Product-led SaaS companies with web and mobile apps | Not listed | |
 Candu | Product teams that want onboarding to match their UI | Not listed | |
 Chameleon | Design-conscious SaaS teams | Not listed | |
 Fullstory Guides and Surveys | Teams already using Fullstory for digital experience analytics | Not listed |
How to evaluate Appcues
What to look for
- A visual builder that works with your front-end framework
- Flexible targeting by user properties, events and plan
- Built-in analytics or strong integrations with your analytics stack
- Styling controls so experiences match your design system
- A/B testing to measure the impact of flows
- Mobile support if you have a native app
Questions to ask in a demo
- Can you show Appcues working on our own applications or product?
- How is pricing calculated, and what makes it increase?
- What does implementation involve, and who does the work?
- Which analytics will show progress on our main goal?
- Can we speak to a customer with a similar setup?
Common pitfalls to avoid
- Launching a long product tour that most users skip
- Not defining an activation event before designing onboarding
- Showing the same experience to every user regardless of role or goal
- Never revisiting flows after launch
Pricing
Plans: Start, Grow and Enterprise, priced on monthly active users. A free trial is available; no free plan. Checked October 2026. Confirm current pricing at appcues.com.
How product onboarding tools are usually priced: Pricing is commonly based on monthly active users (MAUs) and feature tier. Several vendors publish entry-level prices or offer free plans for small volumes, while larger plans are quote-based. Check how MAUs are counted and what happens when you exceed your limit.
Appcues reviews
From verified users. We check every reviewer's work email or LinkedIn profile and never accept reviews from vendors. How reviews work
Used Appcues at work? Share what you like and what you'd change. It takes about four minutes and helps other teams choose with confidence.
Frequently asked questions
What is Appcues?
Appcues helps product teams create onboarding tours, modals, checklists and mobile flows, and measure how they affect activation and retention.
Who is Appcues best for?
Appcues is best suited to product-led SaaS companies with web and mobile apps.
Does Appcues have a free plan?
Plans: Start, Grow and Enterprise, priced on monthly active users. A free trial is available; no free plan. Checked October 2026; confirm current pricing at appcues.com.
What are the best alternatives to Appcues?
Popular alternatives among product onboarding tools include Candu, Chameleon, Fullstory Guides and Surveys. Compare them side by side in our directory.
What is the difference between product adoption tools and a DAP?
Product adoption tools are built for software companies to onboard users into their own product. DAPs are mainly used to guide employees through third-party business applications. Some vendors offer both.
Do we still need engineering to use these tools?
Usually only for the initial installation of a code snippet and sending user data. After that, product and growth teams can build experiences themselves.
This profile is based on Appcues's public materials and our category research. Features and pricing change, so confirm details with the vendor. Is this your product? Claim and upgrade your listing.
Guides about Appcues
All guides
Appcues vs Userflow: which onboarding tool fits your team?
An in-depth comparison of Appcues and Userflow: flows, checklists, targeting, analytics, A/B testing, integrations, setup, support, pricing and user reviews.
Arjun Mehta · 5 min read 
Userpilot vs Appcues: which onboarding tool should you pick?
Userpilot vs Appcues compared: flows, checklists, analytics, session replay, surveys, AI, integrations, plan limits, pricing and what users say in reviews.
Arjun Mehta · 5 min read 
Pendo alternatives: 6 product adoption tools compared
Compare six Pendo alternatives (Userpilot, Appcues, Chameleon, UserGuiding, Userflow and Product Fruits) on features, integrations, published pricing and user reviews.
Arjun Mehta · 5 min read Alternatives to Appcues
All product onboarding tools Candu
Product onboarding & adoptionNo-code, native-looking in-app experiences.
Chameleon
Product onboarding & adoptionHighly customisable in-app tours, tooltips and microsurveys.
Fullstory Guides and Surveys
Product onboarding & adoptionIn-app guidance triggered by behavioural data (formerly Usetiful).
Gainsight PX
Product onboarding & adoptionProduct analytics and in-app engagement from Gainsight.
Hopscotch
Product onboarding & adoptionSimple product tours and onboarding for SaaS.
Intercom Product Tours
Product onboarding & adoptionCode-free product tours inside the Intercom platform.