About us

Helping teams get real value from software

AdoptionStack is the independent guide to the tools that help people learn and adopt software: digital adoption platforms, onboarding tools, customer academies and documentation software.

$0for buyers
100%paid placements labelled
50tools profiled
Our mission Make a confusing market easy to understand, so every software rollout gets used.
Whatfix logoWalkMe logoPendo logoUserpilot logoSkilljar logoDocebo logoScribe logoAppcues logo
Independent
Checked against vendor sites
Why we exist

Software only pays off when people use it well

Organisations invest heavily in CRMs, ERPs, HR systems and their own SaaS products. Yet value depends on something much harder than buying a licence: getting people to change how they work.

A whole ecosystem of tools has grown up to help. The vendors often describe themselves in similar terms, which makes choosing harder than it should be. AdoptionStack brings them together, explains the differences and offers practical advice for buying and rolling them out.

Every vendor sounds the same

We explain what each tool actually does, who it is for and how it differs from the alternatives.

Pricing is hard to find

We document how each tool is priced, what is published and what to ask in a quote.

Rollouts stall after go-live

We share playbooks, templates and metrics for getting people to actually use the software.

50tools profiled
4categories covered
22in-depth guides
298side-by-side comparisons
10free templates
36glossary terms
Our values

What we stand for

01

Independent

We are not owned by, or affiliated with, any vendor we cover.

02

Transparent

Paid placements are always labelled, and this page explains every way we earn money.

03

Practical

We write for practitioners, with checklists and real questions to ask, not hype.

04

Accurate

Anyone can flag an outdated detail and we correct it quickly.

How we work

Our editorial process

Every profile and guide goes through the same four steps.

  1. Research

    We start from the vendor’s own website, documentation and pricing pages, plus public user reviews.

  2. Verify

    Key facts such as pricing, free plans and ownership are checked against the vendor’s site and dated.

  3. Write

    Profiles and guides follow one neutral style. We remove claims we cannot verify.

  4. Update

    We re-check details regularly and fix anything readers or vendors flag.

Disclosure

How we make money

The directory, guides and tools are free for buyers. We earn money from vendors and partners in four ways, and every one is labelled.

Editorial independence

Paid placement changes where a listing appears, never what we say about it. We don’t sell positions inside comparison articles, the tool finder or reviews, and vendors don’t review editorial content before publication.

Pen names

Some AdoptionStack bylines are pen names used by members of our editorial team. The illustrations are not photographs. Every article is researched and reviewed under the same editorial policy.

Accuracy and corrections

Tool profiles are based on vendors’ public information. Products change quickly; if something is out of date, email contact@aikaptan.com and we’ll fix it.

Trademarks

Product names and trademarks belong to their respective owners. Their use here is for identification only and doesn’t imply endorsement.

Who runs AdoptionStack

AdoptionStack is built by AI Kaptan, which also makes SocialKaptan and EmaReach. They are sales and marketing tools, outside the categories we cover, so they don't appear in the directory, comparisons or rankings.

From the AI Kaptan family

More tools from the team behind AdoptionStack

AdoptionStack is built by AI Kaptan. We also make tools for sales and marketing teams.

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SocialKaptan

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AI agents that find conversations your buyers are already having, comment in your voice, run warm outreach and publish posts. It runs on your own desktop, so your logins stay on your device.

  • Social selling
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Visit socialkaptan.com
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EmaReach

Open-source, self-hostable cold email platform

AI-personalised email sequences with deliverability tools, a unified inbox, lead enrichment and reporting. You can self-host the open-source version or use the hosted product.

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  • Self-hostable
Visit emareach.com

Start exploring

Browse the directory, compare tools or get a shortlist in five questions.

The Adoption Brief

Get smarter about software adoption, once a month

The best of AdoptionStack in one short email, for onboarding, enablement and customer education teams.

  • New tools added to the directory
  • Honest comparisons and buying guides
  • Rollout and onboarding playbooks
One email a month. Unsubscribe any time. See our privacy policy.

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