- Both publish their prices: UserGuiding Starter from $249 a month and Userpilot Starter at $299 a month for up to 2,000 monthly active users.
- Userpilot goes further on product analytics, with funnels, paths, retention, event autocapture and session replay on its Growth plan from $849 a month.
- UserGuiding bundles tours, checklists, surveys, a knowledge base, product updates and session replay into an easy, lower-cost toolkit.
- Both score highly on G2: UserGuiding 4.7 from 750+ reviews and Userpilot 4.6 from 1,000+.
Userpilot and UserGuiding are two of the most popular no-code onboarding tools for SaaS companies, and both publish their prices, which makes them easy to compare. They overlap a lot: both build product tours, checklists, tooltips and surveys without code. The real difference is how far each goes beyond onboarding.
This comparison uses details checked on each vendor’s website and G2 and Capterra ratings, in November 2026.
Quick verdict: choose UserGuiding for an easy, all-in-one onboarding toolkit at a lower entry price. Choose Userpilot if you want product analytics, such as funnels, retention and autocapture, in the same tool you use to guide users.
Userpilot vs UserGuiding at a glance
| Userpilot | UserGuiding | |
|---|---|---|
| Best for | Onboarding plus product analytics | Easy, affordable all-in-one onboarding |
| Starter price | $299/month (up to 2,000 MAUs) | From $249/month |
| Mid plan | Growth from $849/month | Growth from $499/month |
| Enterprise | Custom | Custom |
| Free plan | No (14-day trial) | No (14-day trial) |
| Tours, tooltips, checklists | Yes | Yes |
| In-app surveys and NPS | Yes; advanced surveys on Growth | Yes |
| Resource centre or knowledge base | Resource centre on Growth | Knowledge base and product updates |
| Product analytics | Funnels, paths, retention, autocapture (Growth) | Lighter, experience-focused |
| Session replay | 5,000 replays/month on Growth | Yes |
| AI | Lia AI agent | Lighthouse AI assistant |
| Mobile | Enterprise or add-on | Web-focused |
| G2 rating | 4.6/5 (1,000+ reviews) | 4.7/5 (750+ reviews) |
| Capterra rating | 4.6/5 (57) | 4.7/5 (52) |
Prices and ratings checked October and November 2026.
Onboarding features
Both tools cover the core of in-app onboarding: product tours, tooltips, hotspots, modals, checklists, in-app surveys and NPS, with targeting by user properties and behaviour. UserGuiding adds a knowledge base and product updates, so you can run a help centre and changelog from the same tool. Userpilot adds spotlights, banners and, on Growth, a resource centre and advanced surveys.
Verdict: very close. UserGuiding gives a little more out of the box at the entry level; Userpilot’s builder is often praised for flexibility on complex flows.
Product analytics
This is the biggest difference. Userpilot’s Growth plan includes advanced product analytics, such as funnels, paths and retention, plus event autocapture, so you can analyse behaviour without tagging every event in code. UserGuiding measures how its own experiences perform and offers session replay, but it is not a full product analytics tool.
Winner: Userpilot, unless you already use Mixpanel, Amplitude or Heap.
Pricing
UserGuiding: Starter from $249 a month, Growth from $499 a month and a custom Enterprise plan, with a 14-day free trial.
Userpilot: Starter is $299 a month for up to 2,000 MAUs, with 3 seats and 10 segments; Growth starts at $849 a month and is priced on MAU volume; Enterprise is custom. There is a 14-day free trial. See our Userpilot pricing guide.
Verdict: UserGuiding is cheaper at every published tier. Userpilot’s Growth plan can still be good value if it replaces a separate analytics tool.
Ease of use and reviews
On G2, UserGuiding scores 4.7 from more than 750 reviews and Userpilot 4.6 from more than 1,000. Reviewers praise UserGuiding for being easy for non-technical teams, and Userpilot for combining onboarding with analytics, while noting a learning curve on Userpilot’s advanced features.
Limits to watch
- Userpilot Starter includes 3 seats and 10 segments, which can be tight when several teams build experiences.
- Userpilot mobile engagement for native iOS and Android is an Enterprise feature or add-on.
- UserGuiding focuses on web apps, so check mobile needs carefully.
Targeting and segmentation
Good onboarding shows the right message to the right user at the right moment. Both tools let you target experiences by user properties, such as plan, role or signup date, and by behaviour, such as pages visited or events triggered.
- Userpilot lets you build segments from user data and tracked or autocaptured events. Starter allows up to 10 segments; Growth and Enterprise are unlimited. Because its analytics and targeting share the same data, you can, for example, find users who dropped out of a funnel and send them a tailored flow.
- UserGuiding offers targeting by user attributes, URL rules and behaviour, which covers most onboarding scenarios for small and mid-size products.
Integrations
Userpilot integrates with analytics and customer tools including Segment, Mixpanel, Amplitude, Heap, Intercom, HubSpot, Salesforce and Slack, with HubSpot and Salesforce syncs sold as add-ons, plus webhooks.
UserGuiding integrates with Segment, Mixpanel, Amplitude, Google Analytics, Intercom, HubSpot, Salesforce and Slack.
Verdict: both connect to the common SaaS stack. If you rely on CRM syncs, price Userpilot’s add-ons up front.
Use cases: which tool wins?
| Use case | Better fit |
|---|---|
| A welcome tour and setup checklist for a new SaaS product | UserGuiding |
| Finding where trial users drop off and fixing it | Userpilot |
| A help centre and changelog inside the product | UserGuiding |
| Feature adoption campaigns with A/B measurement | Userpilot |
| NPS surveys | Either |
| Several teams building experiences | Userpilot Growth (15 seats) |
Implementation
Both tools install with a JavaScript snippet and work best when you identify users and send a few key properties and events. Most teams can publish a first flow within days. Userpilot’s autocapture reduces the amount of event tracking you need to plan up front, which helps if engineering time is scarce.
How to evaluate them
- Build the same welcome flow in both during their 14-day trials.
- Recreate one targeting rule you will really use, such as “trial users who have not invited a teammate”.
- Check analytics: can you answer your top activation question in each tool?
- Count seats and segments you will need in year one.
- Ask for annual pricing at your expected MAU volume.
Which should you choose?
Choose UserGuiding if…
- You want a broad, easy toolkit with a knowledge base and product updates.
- Budget matters and you want the lowest published entry price of the two.
- You already have an analytics tool or only need experience metrics.
Choose Userpilot if…
- You want funnels, retention and autocapture alongside onboarding.
- You are growing fast and need more seats, segments and data retention.
- You may need mobile engagement or CRM integrations later.
Consider something else if…
- You want analytics first and a free plan: Pendo; see Pendo vs Userpilot.
- You want every feature on every plan: Appcues; see Userpilot vs Appcues.
- You want an even lower price: Product Fruits or Hopscotch.
Our guides to Userpilot alternatives and UserGuiding alternatives cover more options, and you can see the two side by side on our comparison page.
Sources
- Userpilot pricing page: userpilot.com/pricing
- UserGuiding pricing page: userguiding.com/pricing
- G2 reviews: Userpilot and UserGuiding
Frequently asked questions
What is the difference between Userpilot and UserGuiding?
Both are no-code onboarding tools. Userpilot adds deeper product analytics, such as funnels, retention and autocapture, on its Growth plan. UserGuiding focuses on an easy all-in-one toolkit with a knowledge base and product updates at a lower entry price.
Is UserGuiding cheaper than Userpilot?
At entry level, yes: UserGuiding Starter starts at $249 a month and Userpilot Starter at $299 a month (checked November 2026). Userpilot Growth, where most analytics sit, starts at $849 a month.
Does UserGuiding have product analytics?
UserGuiding measures the performance of its tours, checklists and surveys and offers session replay, but its product analytics are lighter than Userpilot’s funnels, paths and retention reports.
Do Userpilot and UserGuiding have free plans?
Neither has a free plan. Both offer a 14-day free trial.
Which is better for a startup?
UserGuiding is usually the easier, cheaper start. Choose Userpilot if you want to measure activation and retention in the same tool you use to improve them.
Arjun writes about in-product onboarding, activation and the tools SaaS product and growth teams use to help users reach value faster.
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