- Navattic, Storylane and Supademo are the three leading interactive demo tools, and all three offer a free plan.
- Supademo has the lowest published paid price, from $38 per creator per month billed annually; Storylane Starter is $40 a month billed annually.
- Navattic and Storylane go furthest on marketing and sales features such as account identification, CRM integrations and pipeline reporting.
- Interactive demos complement, rather than replace, in-app onboarding tools such as Appcues or Userpilot.
Interactive demos let people try your product without signing up or booking a call. They are clickable, guided copies of your product that you can embed on your website, send in emails or add to a help centre. Marketing teams use them to convert visitors, sales teams to follow up after calls, and customer success teams to show users how to complete a workflow.
This guide compares the interactive demo tools we would shortlist in November 2026. Prices and features were checked on each vendor’s website, and ratings come from G2.
The best interactive demo software at a glance
| Tool | Best for | Free plan | Paid pricing | G2 rating |
|---|---|---|---|---|
| Navattic | Website and sales demos with buyer insight | Yes (1 seat, 1 demo) | Billed annually; price on request | 4.8/5 (1,100+) |
| Storylane | Demos plus buyer deal rooms | Yes (1 seat, 1 published demo) | Starter $40/month billed annually | 4.7/5 (1,500+) |
| Supademo | Affordable demos and how-to guides | Yes (5 demos) | Scale $38/creator/month billed annually | 4.7/5 (600+) |
| Chameleon | AI interactive demos alongside in-app tours | No (free trial) | Startup from $279/month | 4.4/5 (340+) |
| Guidde | Video how-tos with interactive demos | Yes | Pro $19/creator/month billed annually | 4.8/5 (81) |
Ratings from G2, checked October and November 2026. Review counts rounded down.
1. Navattic: demos with buyer insight
Navattic captures your product as HTML or media and turns it into interactive demos. Its AI Copilot helps build demos, and it adds AI voiceovers and avatars, account identification, A/B testing, interest areas and pipeline impact reporting. Growth adds sandbox demos, demo translation, custom domains, SSO and integrations with sales tools such as Gong, Salesloft, Outreach and Highspot, alongside Salesforce, HubSpot and Marketo.
Pricing: a free Starter plan with 1 seat and 1 demo; Base (5 seats) and Growth (10 seats) are billed annually with prices on request; Enterprise is custom. A Startup plan is available for teams of 30 or fewer.
Choose Navattic if website demos are a core part of your marketing and you want to know which accounts engage.
2. Storylane: demos and deal rooms
Storylane builds clickable demos from screenshots, video or captured HTML, with AI voiceovers, lead capture and analytics, plus buyer deal rooms called Hubs. Account Reveal identifies the companies viewing your demos.
Pricing: a free plan (1 seat, 1 published demo); Starter $40 a month billed annually ($50 monthly); Growth $500 ($625); Premium $1,200 ($1,500); Enterprise custom. HTML demos start on Growth.
Choose Storylane if you want demos and sales deal rooms in one tool.
3. Supademo: the most affordable published pricing
Supademo turns screen captures into guided demos you can share as a link, embed or export as video or PDF. It supports branching and variables, Supademo AI, analytics and HTML demos on Business and above. Viewers are unlimited on every plan.
Pricing: a free plan with 5 demos; Scale $38 per creator per month billed annually ($50 monthly); Business $199 ($249) with 1 creator included; Growth $350 ($450) with 5 creators; Enterprise custom. There is a 14-day free trial with no credit card.
Choose Supademo if you want an affordable tool for both product demos and how-to guides.
4. Chameleon: interactive demos plus in-app experiences
Chameleon is primarily an in-app onboarding tool, but its Growth plan includes AI interactive demos and the HelpBar alongside tours, microsurveys and A/B testing.
Pricing: Startup from $279 a month for 2,000 monthly tracked users; Pro from $750; Growth from $1,250 billed annually. See our Chameleon pricing guide.
Choose Chameleon if you want demos and in-app onboarding from one vendor.
5. Guidde: video-first how-tos with demos
Guidde captures workflows and turns them into narrated video guides with AI voiceover in 50+ languages, and also offers interactive demos with hotspots.
Pricing: a free plan; Pro $19 per creator per month billed annually; Business $39; Enterprise custom.
Choose Guidde if your audience prefers video and you mainly create how-to content. See Tango vs Guidde.
Interactive demos vs in-app onboarding
Interactive demos and in-app onboarding tools solve different problems:
- Interactive demos run anywhere, without a login, so they suit your website, emails, sales follow-ups and help articles.
- In-app onboarding tools such as Appcues, Userpilot and Userflow run inside your live product, guiding real users and measuring activation.
Many SaaS teams use a demo tool to win the user and an onboarding tool to activate them. Our guide to SaaS user onboarding best practices explains how the two fit together.
Screenshot demos vs HTML demos
Interactive demo tools capture your product in two main ways:
- Screenshot or media demos are built from images or video of each step, with hotspots and text on top. They are quick to make, easy to edit and work for most walkthroughs. They do not let viewers explore beyond the path you designed.
- HTML demos capture the page itself, so text, data and layout can be edited and the demo feels like the real product. They are better for showing dashboards and for personalising data for different prospects, but they take longer to build and usually sit on higher plans: Storylane from Growth, Supademo from Business, and Navattic across its paid plans.
Start with screenshot demos for help content and onboarding, and use HTML demos where realism matters, such as your website’s main product tour.
Where to use interactive demos
- Website: a “take a tour” button on your homepage or pricing page lets visitors see the product without booking a call.
- Sales follow-up: send a demo after a call so the buyer can share it with colleagues.
- Onboarding emails: show a key workflow before users try it in the product.
- Help centre: replace long articles with a clickable walkthrough.
- Training: let new employees practise in a safe copy of the product.
- Release announcements: show what changed in a new feature.
Metrics to track
Most tools report views, completion rates and drop-off by step. The more useful measures connect demos to outcomes:
- Demo completion rate, to see whether your demo is too long.
- Conversion after viewing, such as sign-ups or demo requests from viewers compared with non-viewers.
- Accounts engaged, using account identification on Navattic or Storylane.
- Support deflection, for demos used in help content.
- Activation, for demos used in onboarding emails.
How to choose interactive demo software
- Decide who builds demos: marketing, sales, customer success or all three, and count creators.
- Choose a capture type: screenshot demos are quick; HTML demos look and behave more like the real product but often sit on higher plans.
- Check what you learn from viewers: account identification, CRM sync and analytics.
- Test personalisation for different industries or roles.
- Build one real demo in two tools during free plans and see which converts better.
Browse every option in the product onboarding category.
Sources
- Navattic pricing page: navattic.com/pricing
- Storylane pricing page: storylane.io/pricing
- Supademo pricing page: supademo.com/pricing
- Chameleon pricing page: chameleon.io/pricing
- G2 Demo Automation category: g2.com/categories/demo-automation
Frequently asked questions
What is interactive demo software?
Interactive demo software captures your product as screenshots, video or HTML and turns it into a clickable, guided demo that prospects or new users can explore on their own, embedded on a website, in emails or in a help centre.
What is the best interactive demo software?
Navattic and Storylane are the strongest all-round options for marketing and sales teams, and Supademo offers the most affordable published pricing. All three have free plans to start.
How much does interactive demo software cost?
Supademo starts at $38 per creator per month billed annually, Storylane Starter at $40 a month billed annually, and Navattic’s paid plans are billed annually with prices on request. Each has a free plan (checked November 2026).
Interactive demos vs product tours: what is the difference?
An interactive demo is a copy of your product that runs anywhere, such as your website, without users signing up. A product tour runs inside your live product to guide real users. Many teams use both.
Can interactive demos help with onboarding?
Yes. Teams embed demos in welcome emails, help centres and onboarding checklists so users can see a workflow before trying it in the real product.
Arjun writes about in-product onboarding, activation and the tools SaaS product and growth teams use to help users reach value faster.
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