Userpilot pricing explained: Starter, Growth and Enterprise

Userpilot combines in-app onboarding with product analytics. Teams use it to build flows, checklists, surveys and resource centres, then measure activation, feature adoption and retention in the same tool. Unlike many competitors, Userpilot publishes its starting prices, which makes it easier to budget.

This guide explains each Userpilot plan as of October 2026, what is included, which features cost extra and how Userpilot compares with other onboarding tools on price.

Quick answer: Userpilot Starter is $299/month for up to 2,000 monthly active users (MAUs). Growth starts at $849/month and adds advanced analytics, session replay and a resource centre. Enterprise is priced by quote and adds mobile engagement, premium CRM integrations and data warehouse sync. There is a 14-day free trial with no credit card, and no free plan.

Userpilot plans at a glance

	Starter	Growth	Enterprise
Price	$299/month	From $849/month	Custom quote
Monthly active users	Up to 2,000	Priced by MAU volume	Custom
Seats	3	15	Unlimited
Segments	Up to 10	Unlimited	Unlimited
Data retention	1 year	3 years	Custom
Languages (localisation)	5	5	Unlimited
Support	Email	Email, live chat and phone	Dedicated customer success manager and SLA

Plan details from the Userpilot pricing page, checked October 2026.

What each Userpilot plan includes

Starter: $299 per month

Starter is designed for smaller SaaS companies starting to improve onboarding. It includes:

• In-app engagement such as flows, tooltips, spotlights and banners
• User segmentation and event tracking
• Usage trends analysis
• NPS surveys
• Access to Userpilot’s AI agent, Lia, and its MCP integration

The main limits are 3 seats, 10 segments, 3 webhooks and 1 year of data retention. For a small product team, those limits are usually fine. They start to bite when several teams want to build experiences or you need to target many user groups.

Growth: from $849 per month

Growth is the plan Userpilot positions for most scaling SaaS companies. Everything in Starter, plus:

• Advanced product analytics such as funnels, paths and retention
• Event autocapture, so you can analyse clicks and page views without tagging every event in code
• Resource centre for in-app help content
• Advanced in-app surveys
• 100,000 emails per month for onboarding and engagement emails
• 5,000 session replays per month
• Unlimited segments and webhooks, 15 seats and 3 years of data retention

The “from” in the price matters. Growth is priced on MAU volume, so the bill rises as your active user base grows.

Enterprise: custom pricing

Enterprise is for larger companies with security, data and mobile requirements. Everything in Growth, plus:

• Mobile engagement for native iOS and Android apps
• Premium CRM integrations
• Bulk data import and export
• Data warehouse sync
• Advanced user management, including SAML single sign-on, roles and activity logs
• Security audit and compliance support
• Custom contract and SLA, with a dedicated customer success manager

Userpilot lists SOC 2 Type 2, HIPAA and GDPR compliance across all plans.

Userpilot add-ons

Several capabilities are sold as add-ons on top of your plan. Prices for add-ons are not published.

Add-on	What it covers
Analytics for your AI	Agent and MCP analytics for AI features in your product (Growth and Enterprise, with 5,000 free AI session analyses)
Session replay extras	Unlimited session capture and, soon, mobile session replay
Mobile engagement	Native iOS and Android flows, mobile analytics, push notifications and mobile feedback
Integrations	HubSpot, Salesforce, bulk import of historical events, bulk export and data warehouse sync
Professional services	Consulting and implementation help

If you need HubSpot or Salesforce sync, or you run a native mobile app, ask for these in your first quote so you can see the full cost.

How much Userpilot costs in practice

Because Starter and Growth prices are published, small teams can predict their bill. Larger contracts are negotiated. Vendr, which tracks real software purchases, reports a median Userpilot contract of about $18,000 per year, with reported deals from about $7,500 to $62,300 (checked October 2026).

As a rough guide:

• Starter for a year costs about $3,600 at the published monthly rate.
• Growth for a year starts at about $10,200 and rises with MAUs.
• Enterprise deals with add-ons can reach the top of the Vendr range or beyond.

Hidden costs to plan for

• MAU growth. Growth and Enterprise are priced on MAU volume, so a successful product costs more each year.
• Seat limits. Starter’s 3 seats can push you to Growth if product, marketing and customer success all want access.
• Add-ons. CRM integrations, mobile engagement and extra session replay are not in Starter or Growth by default.
• Setup time. Installing the snippet is quick, but tracking events, building segments and writing good flows takes time. Our guide to SaaS user onboarding best practices can help you plan.

Userpilot pricing compared with alternatives

Tool	Starting price	Analytics included	Free plan
Userpilot	$299/month (2,000 MAUs)	Yes, deeper on Growth	No (14-day trial)
Appcues	Not listed; reported about $249 to $300/month	Experience analytics	No (free trial)
Pendo	Free up to 500 MAUs; paid by quote	Yes, analytics-first	Yes
UserGuiding	Starter from $249/month	Basic	No (14-day trial)
Userflow	MAU-based published plans	Basic	No (14-day trial)
Chameleon	Pro from $750/month	Experience analytics	No (14-day trial)
Product Fruits	Starter from $111/month billed annually	Basic	No (free trial)

Prices checked October 2026.

The main question is whether you need analytics and onboarding in one tool. If you do, Userpilot’s Growth plan is competitive with buying a separate analytics product plus an onboarding tool. If you already use Mixpanel, Amplitude or Heap, a cheaper onboarding-only tool may be enough.

For head-to-head comparisons, see Pendo vs Userpilot and Userpilot vs Appcues. For more options, read our guide to Userpilot alternatives.

Which Userpilot plan do you need?

• Choose Starter if you are a small team with up to 2,000 MAUs that mainly needs flows, segmentation and NPS.
• Choose Growth if you want funnels, retention, autocapture, session replay and a resource centre, or need more than 3 seats.
• Choose Enterprise if you need native mobile engagement, SSO, data warehouse sync or a custom contract.

Userpilot pricing by company stage

The right plan depends less on company size than on how many active users you have and how many people need to work in the tool. These examples show where different teams usually land.

Early-stage SaaS (under 2,000 MAUs)

A seed or Series A company with one product team and a few hundred to a couple of thousand active users fits Starter. At $299 a month, you get flows, checklists, tooltips, segmentation and NPS, which covers a welcome tour, a setup checklist and feature announcements. The 3-seat limit is usually fine when one product manager and one designer build content. If you need funnels and retention reporting, pair Starter with a free or low-cost analytics tool, or plan to move to Growth later.

Scaling SaaS (2,000 to 20,000 MAUs)

Once you pass 2,000 MAUs, or several teams want access, Growth becomes the realistic option. It starts at $849 a month and rises with MAU volume. This is where Userpilot competes most strongly, because Growth replaces both an onboarding tool and a basic product analytics tool. Autocapture means you can analyse behaviour without a long tracking plan, and the resource centre reduces repetitive support questions.

Larger companies and regulated industries

If you need SAML single sign-on, native mobile engagement, a data warehouse connection or custom security terms, you will be talking to Userpilot about Enterprise. Expect a custom quote, and budget for the add-ons your teams rely on, such as Salesforce or HubSpot sync.

When to upgrade from Starter to Growth

These signs suggest Starter is holding you back:

• More than 3 people need to build or review content.
• You have hit 10 segments and are reusing broad segments where targeted ones would work better.
• You cannot answer activation questions, such as which steps new users drop out of, without exporting data to another tool.
• Support tickets repeat the same questions, which a resource centre could answer in the product.
• You are close to 2,000 MAUs and growing.

If two or more of these apply, ask Userpilot for a Growth quote at your expected MAU volume for the next 12 months.

Is Userpilot worth the price?

For SaaS companies that want onboarding and product analytics in one place, Userpilot is good value, especially on Growth, where it can replace two separate tools. It is less compelling if you already pay for a mature analytics platform and only need simple tours, or if your main product is a native mobile app, since mobile engagement sits outside the Starter and Growth plans.

Tips for buying Userpilot

1. Use the 14-day trial to build one real onboarding flow and measure its effect on activation.
2. Estimate MAUs for the next 12 months, not just today, especially if you are moving to Growth.
3. List the add-ons you need up front, especially HubSpot, Salesforce and mobile.
4. Ask about annual billing discounts and price protection at renewal.
5. Track activation before and after using the metrics in our digital adoption metrics guide, so you can prove return on investment.

Prices change. Always confirm current pricing on the Userpilot website before you buy.