A go-to-market strategy where the product itself drives acquisition, conversion and expansion, often through free trials or freemium plans.
In product-led companies, users try the product before talking to sales. Onboarding, activation and in-product upgrade prompts become the main growth levers.
Product onboarding tools are popular with PLG teams because they let growth teams experiment with onboarding without engineering releases.
In-app and mobile onboarding experiences for product-led teams.
No-code, native-looking in-app experiences.
Highly customisable in-app tours, tooltips and microsurveys.
All 10 templates in one download: RFP, scoring sheet, business case, rollout plan, scorecard and more. Editable Word and Excel files.
