Definition

What is Product analytics?

Tools and methods for measuring how people use a software product, such as which features they use, where they drop off and who keeps coming back.

Analytics & metrics

Product analytics explained

Product analytics tracks user actions (events) and turns them into funnels, retention curves, paths and segments. Product and growth teams use it to decide what to build and how to improve onboarding.

Many product adoption tools now include product analytics alongside in-app guidance, so teams can measure the impact of the guidance they show.

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