Definition

What is Feature adoption?

The share of users who discover and regularly use a specific feature of a product.

Product onboarding

Feature adoption explained

Feature adoption shows whether the capabilities you build or buy are actually used. It is usually measured as the percentage of active users who used a feature in a period.

Low adoption can mean users do not know a feature exists, do not understand it or do not need it. In-app announcements, hotspots and short walkthroughs are common ways to improve it.

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