Intercom Product Tours pricing: what it costs and how it works

Intercom Product Tours lets teams build interactive, code-free tours inside their product and combine them with Intercom’s messaging, help centre and Fin AI agent. It is a natural choice if your support team already lives in Intercom. The pricing, however, is easy to misread: Product Tours is not part of the base plans. This guide explains what you actually pay for, using the prices Intercom published in October 2026.

Quick answer: Product Tours comes with Intercom’s Proactive Support Plus add-on, listed at $99/month including 500 messages. You need it on top of a paid Intercom plan: Essential ($29), Advanced ($85) or Expert ($132) per seat per month. Fin AI resolutions are billed separately from $0.99 per outcome.

How Intercom Product Tours pricing works

Intercom prices its platform in layers, and Product Tours sits in one of the add-ons:

1. A base plan, priced per seat. Seats are the people on your team who use Intercom, such as support agents. Every Product Tours customer needs one of these plans.
2. The Proactive Support Plus add-on, which includes Product Tours along with other proactive messaging. It is listed at $99 per month and includes 500 messages, with additional messages charged by usage.
3. Optional extras, such as the Fin AI agent (charged per outcome), Copilot for agents and the Pro add-on.

Intercom’s pricing page shows a toggle between annual and monthly billing. Confirm which billing period a quote assumes before comparing numbers.

Intercom plans you need underneath

Plan	Published price
Essential	$29 per seat/month
Advanced	$85 per seat/month
Expert	$132 per seat/month

Prices as listed on Intercom’s pricing page in October 2026. Check intercom.com for current plans and what each includes.

Because Product Tours is an add-on, the seat count of your Intercom plan drives most of the cost, not the tours themselves. A team of five agents on Advanced pays far more for the base plan than for Proactive Support Plus.

Other costs to plan for

• Message volume. Proactive Support Plus includes 500 messages. If you show tours or proactive messages to many users, check how Intercom counts messages and what overage costs.
• Fin AI agent. Listed from $0.99 per outcome. Useful if tours lead users to ask questions, but it scales with volume.
• Copilot. Listed at $29 per agent per month billed annually ($35 monthly), if your agents want AI help answering.
• Pro add-on. Listed from $100 per month for Operator and conversation analysis.
• Time to build. Tours are code-free, but someone still has to plan, build, test and maintain them as your product changes.

Three example scenarios

These are illustrations based on published list prices, not quotes:

• Startup already on Intercom Essential with 2 seats: about $58 per month for the plan plus $99 for Proactive Support Plus, so roughly $157 per month before Fin, extra messages or tax.
• Growing SaaS on Advanced with 5 seats: about $425 per month for seats plus $99, so roughly $524 per month.
• Team not using Intercom for support: you would be buying seats mainly to run tours. In this case a dedicated onboarding tool is usually better value.

Is Intercom Product Tours worth it?

It is a good fit if:

• Your support and in-app messaging already run on Intercom.
• You want tours, messages and the help centre to share one customer record and one inbox.
• You plan to use Fin to answer the questions tours generate.

Look elsewhere if:

• You only need product tours and checklists.
• You need detailed onboarding analytics, A/B testing or many tour types.
• Your team is large but only a few people need Intercom, making seat-based pricing inefficient.

Cheaper alternatives for product tours

If tours are your main need, these tools publish lower entry prices (checked October 2026):

Tool	Published entry price	Best for
Produktly	Developer plan from €16/month billed annually	Startups on a small budget
Hopscotch	Starter $99/month (up to 1,000 users)	Quick, simple tours
Product Fruits	Starter from $111/month billed annually	Tours, checklists and a knowledge base in one
UserGuiding	Starter from $249/month	No-code onboarding for SMB SaaS
Pendo	Free plan up to 500 monthly active users	Teams that also want product analytics

For a deeper comparison, see Appcues vs Userflow and our guide to the best onboarding tools for startups.

How to get the best price

• Count seats carefully. Only people who work in the Intercom inbox need seats.
• Estimate message volume before you buy Proactive Support Plus, so overage does not surprise you.
• Ask about annual billing and whether the add-on price changes with it.
• Trial first. Use the 14-day free trial to build one real tour and measure completion before committing.

Prices and packaging change often. Always confirm current pricing on Intercom’s website or with its sales team before you buy.