Jimo vs Shepherd.js
A side-by-side comparison of two product onboarding tools, based on details checked against each vendor's website in October 2026.
At a glance
| Jimo | Shepherd.js | |
|---|---|---|
| Summary | AI-powered product adoption suite for SaaS. | Open-source JavaScript library for product tours. |
| Best for | SaaS product teams that want published pricing and AI features | Engineering teams that want full control in code |
| Free plan | Not listed | Yes |
| Pricing | Adoption Suite $429/month billed annually ($536 monthly); Adoption Agent from $79/month; Enterprise custom. One-month free trial. | Free under the AGPL-3.0 licence. Commercial licences are available for closed-source products. |
| Website | jimo.ai | shepherdjs.dev |
What stands out
- AI flow generator
- In-app AI agent
- Tours and hints
- Checklists
- Surveys and NPS
- A/B testing
- Changelog
- Resource centre
- Open-source tour library
- React, Vue, Angular and Ember wrappers
- Accessible with keyboard navigation
- Fully customisable styling
Integrations
Apps and tools each vendor names on its website. Not a complete list.
Only Jimo
Both
Only Shepherd.js
Which should you choose?
Your team matches its sweet spot: saaS product teams that want published pricing and AI features.
Visit JimoYour team matches its sweet spot: engineering teams that want full control in code.
You want to start on a free plan.
Visit Shepherd.jsWhat to check in a trial or demo of either
- A visual builder that works with your front-end framework
- Flexible targeting by user properties, events and plan
- Built-in analytics or strong integrations with your analytics stack
- Styling controls so experiences match your design system
- A/B testing to measure the impact of flows
- Mobile support if you have a native app
Frequently asked questions
What is the difference between Jimo and Shepherd.js?
Both are product onboarding tools. Jimo is best suited to saaS product teams that want published pricing and AI features, while Shepherd.js is best suited to engineering teams that want full control in code.
Do Jimo or Shepherd.js have a free plan?
Jimo: no free plan is listed. Shepherd.js: yes, a free plan is available. Checked October 2026.
How should I choose between Jimo and Shepherd.js?
Shortlist both, run a trial or proof of concept on a real use case, and compare total cost, ease of building content and how well each fits your existing tools.
Download the vendor scoring sheet and demo script to run consistent demos and score every vendor the same way.
Comparison generated from our directory data, checked against vendor websites in October 2026. Products and prices change; confirm details with each vendor. Compare other tools.