At a glance
| Continu | Thinkific | |
|---|---|---|
| Summary | AI learning platform for employees, customers and partners. | Course platform for creators and businesses. |
| Best for | Mid-market teams running several training programmes | Smaller teams launching a first academy |
| Free plan | Not listed | Not listed |
| Pricing | Pricing is not published; contact Continu for a quote. | Basic from $40/month billed annually, Start and Grow plans, Plus custom. 30-day free trial; no free plan. |
| Website | continu.com | thinkific.com |
What stands out
- AI authoring
- Assessments
- Badges and certifications
- Learning tracks
- Segmentation
- Continu Insights
- Drag-and-drop course builder with AI
- Payments and e-commerce
- Communities
- Live Zoom sessions
- Certificates and assignments
- Thinkific Plus with SSO and learning paths
Integrations
Apps and tools each vendor names on its website. Not a complete list.
Only Continu
Both
Only Thinkific
Which should you choose?
Your team matches its sweet spot: mid-market teams running several training programmes.
Visit ContinuYour team matches its sweet spot: smaller teams launching a first academy.
Visit ThinkificWhat to check in a trial or demo of either
- Branding and single sign-on for a seamless customer experience
- Support for multiple audiences, such as customers, partners and employees
- Integrations with your CRM, support and product analytics tools
- Flexible certification and assessment options
- Commerce features if you plan to sell training
- Reporting that connects learning to retention and product usage
Frequently asked questions
What is the difference between Continu and Thinkific?
Both are customer education platforms. Continu is best suited to mid-market teams running several training programmes, while Thinkific is best suited to smaller teams launching a first academy.
Do Continu or Thinkific have a free plan?
Continu: no free plan is listed. Thinkific: no free plan is listed. Checked October 2026.
How should I choose between Continu and Thinkific?
Shortlist both, run a trial or proof of concept on a real use case, and compare total cost, ease of building content and how well each fits your existing tools.
Download the vendor scoring sheet and demo script to run consistent demos and score every vendor the same way.
Comparison generated from our directory data, checked against vendor websites in October 2026. Products and prices change; confirm details with each vendor. Compare other tools.
